Channel 4's Steph's Packed Lunch left some of its fans flabbergasted when they featured two women showing viewers how to turn breast milk into jewellery gifts.
In the strange segment of today's show (May 14), host Steph McGovern introduced the quirky business fronted by the two women – one who used to work in corporate banking.
Asked how the milk-themed business works, the businesswoman explained: "Our customers place orders with us. We send them out a milk kit so they get a little test tube and they send us their breast milk."
She continues: "I then process it so we turn the breast milk from liquid into a paste, then it goes and gets put aside until it crystallises."
"We then grind it down into a really fine powder and mix it with resin and then we can create beautiful pieces".
On how the business idea came about, she said: "I used to work in corporate banking for 12 years and then I had my little girls and that career wasn't working for me anymore.
"And I wanted to get into something more creative. I was a breastfeeding mum and my business partner Victoria was a breastfeeding mum and we came up with the concept of 'boob-bling' which is completely different from anything else on the market.
"We wanted to create something really cool and modern and fun and all our branding and social media is aimed at being motherhood unfiltered we like to say".
"We don't fluff it up".
But social media fans were confused at the feature, with many taking to Twitter to voice their concerns.
One confused Twitter user commented: Why are women using breast milk to make jewellery?!"
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A second tweeted: "Oh my gosh, jewellery out of breast milk? Ugh, noooooo! Why? Who the hell would buy it? I watch on plus one, will be curious to see this if I can stomach it."
And a third commented: "I get ashes in jewellery but breast milk jewllery… Not for me."
Steph's Packed Lunch airs every week day on Channel 4 at 12:30pm.
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