That includes putting her money where her mouth is. On Monday, Kim announced that she would be donating $1 million through her shapewear company SKIMS to help families affected by COVID-19 through Baby2Baby, a non-profit that provides children living in poverty, ages 0-12 years, with diapers, clothing and other basic necessities.
“For the longest time I’ve worked with them, donating diapers and strollers and tons of baby stuff I’ve had throughout the years,” Kim said on The View. “To know that they are going to be really helping families during this time really is important to me. I really want to give me. I’m grateful that SKIMS has that opportunity to be able to help me and do that.”
She is also looking into how the factories she uses in her businesses can produce needed medical supplies.
“We have five factories, all in different countries, and we’ve been exploring that — of how to make medical grade masks, how to make things that would be helpful in the hospitals,” she said. “I’ve been working with our partners in other companies that have donated masks. We’ve been working with our fragrance company to get sanitizer made, so that is a huge shift in what we do and we’re so happy seeing some good information that we’re going to be able to help out.”
The pandemic aside, Kim has also been lending her star power to advocate for criminal justice reform — a journey seen in her new documentary Kim Kardashian West: The Justice Project, which premieres on Oxygen on Sunday at 7 p.m. ET.
She said on The View that she “wanted to be that voice” for prisoners serving life sentences who she believed “deserve second chances.”
“I really wanted people to feel and understand they should have more empathy to people that are incarcerated because you really don’t know their story,” Kim said. “There is two sides to every story.”
Being a mom to four black children “absolutely” plays a role in Kim’s motivation for her criminal justice reform advocacy, she said.
“I want to make sure that my kids and their friends and their cousins and everyone around has a better, more fair system when they grow up,” Kim stressed. “It pushes me.”
The View airs weekdays on ABC.
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