I'm a Celebrity… Get Me Out of Here! is set to make its return this Sunday (15th November), and it looks like the campmates are about to earn some big money on Instagram.
A new study by OnlineGambling.ca has ranked the stars on their Instagram follower count and potential earnings per post to reveal who could make the most money from their account whilst on the iconic ITV show.
So, while staying at Gwrych Castle in Wales, how much will the star-studded lineup earn through Instagram posts?
The 2020 cast includes a number of well-known faces who can make lots of money without the show, from their social media alone.
Author and podcaster Giovanna Fletcher is top of the list to be earning big money while undergoing her adventure at the Welsh castle.
The mum-of-three, who is married to Tom Fletcher, is set to be one of the highest earners whilst on the ITV show.
She has 1.4million followers on Instagram, and is reported to be able to charge £6,000 per post, making her average earnings while in I'm a Celeb a staggering £126,000.
Next up in the ranking is legendary long-distance runner Mo Farah.
While he's taking on the gruelling I'm a Celeb challenges, the four-time Olympic gold medallist is predicted to make a staggering £86,100, charging £4,100 per post with a follower count of 968,000.
Strictly Come Dance's AJ Pritchard has 604,000 followers on Instagram, and is predicted to make an average amount of £54,600 from his posts after dancing his way into camp.
Neon Jungle and EastEnders beauty Jessica Plummer is next on the list, the soap star estimated to bag £15,129 while taking part in I'm a Celeb.
Television presenter Vernon Kay could make an average of £11,000, while Radio 1 DJ Jordan North around £8,000 from their social media posts during their time on the show.
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Coronation Street legend Beverly Callard, EastEnders legend Shane Richie could also make thousands, while journalist Victoria Derbyshire, and Paralympian Hollie Arnold are predicted to make hundreds while in the Welsh location.
However, with follower counts expected to rise even more whilst they take part in the hugely popular show, these earnings could double through the duration of them being there.
I'm A Celebrity… Get Me Out Of Here! launches on Sunday November 15 on ITV
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