Discovery+ Tops 11 Million Paid Subscribers

And is “on pace” to hit 12 million by end of February, according to David Zaslav

Credit: Mike Davello

Discovery Inc’s newbie streaming platform Discovery+ has topped 11 million total paid subscribers since its Jan. 4, 2021 debut and is “on pace” to hit 12 million by the end of February.

“We are off to a promising start in 2021 with the successful launch of discovery+,” CEO David Zaslav said in a statement Monday when unveiling the company’s fourth-quarter and full-year 2020 earnings. “We have now surpassed 11 million total paying direct-to-consumer subscribers globally and are on pace to be at 12 million by the end of the month, underscoring the value of the investments we’ve made in content, beloved personalities and brands with huge consumer appeal, supported by industry-leading DTC capabilities.”

Discovery+ costs $4.99 per month with ads or $6.99 without ads.

When it debuted Jan. 4, Discovery’s platform had “the largest-ever content offering of any new streaming service” at launch, per Discovery, including more than 50 original titles and over 150 hours of exclusive content,” like the preview of Chip and Joanna Gaines’ Magnolia Network.

Overall, Discovery+ features more than 55,000 episodes from more than 2,500 series across Discovery’s vast swath of networks, including HGTV, Food Network, TLC, ID, OWN, Travel Channel, Discovery Channel and Animal Planet.

Zaslav noting “paying” subs Monday is key, because ahead of Discovery+’s January launch, the company partnered with Verizon to give its 55 million customers up to a free year of Discovery+, depending on their service plans. Disney made a similar deal with the phone carrier when it launched Disney+ a year ago.

More to come…

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