ALISON Hammond has been spotted looking slimmer than ever in a sparkling mini dress as she models for a fashion brand on Instagram.
The This Morning star looked chic as she donned a sparkling mini dress and knee high boots as part of the ad for a clothing sale.
Alison, 47, posed with her hands on her hips as she showed off her new look, in a tight-fitting sparkling black dress, cut above her knee.
The TV presenter smiled wide for the shoot, which saw her glammed up with make-up and wearing her hair straightened and down.
She paired her glam look with chunky leather boots and simple silver jewellery, as she advertised a new dress collection with In The Style.
Alison, who looked slimmer than ever in the snap, encouraged her fans to get shopping as she said: "You can't go wrong with an LBD."
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Alison Hammond looks slimmer than ever in glamorous Instagram snap
Alison Hammond and Josie Gibson both look slimmer than ever in very glam snap
Her fans flooded the comments section to gush over her new look, calling her "fabulous", "beautiful" and "stunning".
"You’ve always looked fabulous but seriously this last year you’ve hit another level!" one gushed over Alison in the comments.
Another chimed in: "Wow, don't you look amazing Alison," as a third added: "Looking beautiful, Alison, I love the dress."
Alison has been working hard to shred the pounds this year – and in July, revealed she had cut out sugar as part of a new diet.
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She weighed 20 stone at her biggest and started to lose weight after her beloved mother died in 2020.
"Sometimes I look at myself and go, 'Wow, I am a big girl'. But I like taking up a bit of space," said Alison on Lorraine Kelly’s podcast.
"I take a little bit of extra space in the world and I don't think I'm hurting anyone."
She added: "We're all going to die eventually. I might die a little bit sooner, but I'm going to live my life to the fullest.
"And if I do die sooner, I'm going to have a fantastic life. I'm going to have a wonderful life. I'm 47 now, I don't know how long I'm going to go on for."
Earlier this month, Alison was seen looking incredible as she glammed up for a snap alongside her This Morning co-star Josie Gibson.
The TV star – who presents the ITV daytime show on Friday – glammed up with a full face of make-up, as she straightened her naturally curly hair into a chic style.
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Alison, who has been working hard this year to slim down, looked stunning as she placed an arm around her co-star Josie, 37.
The presenter wore a long black lace-detailed dress for the event, which she paired with strappy black high heels.
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