Taylor Swift delighted fans with the surprise album, Folklore, then disappointed them by canceling upcoming shows. All things considered, how much will Swift lose from lost appearances and projects due to the coronavirus (COVID-19) pandemic?
Taylor Swift’s ‘Folklore’ lands the top spot for the third week in a row
According to Billboard, Swift’s latest album, Folklore, landed the No. 1 spot again, for the third week. The outlet reported that Swift is the first woman to hit the Billboard 200 chart in the first three weeks of release since 2018.
The streaming music sales were accompanied by physical CD copies in stores, as well as online retailers. Billboard noted that Folklore was previously “only available via Swift’s official webstore and digital retailers such as iTunes.”
Folklore was preceded by Swift’s Reputation which also hit the No. 1 spot for its first three weeks. Now, things may have shifted due to COVID-19, but Swift has been rolling with the punches.
Swift’s response to COVID-19 through actions
Swift recently made several posts about the pandemic, since mandatory lockdowns and quarantines were put into place.
In mid-March, Rolling Stone shared what Swift wrote in an Instagram story.
“I love you so much and need to express my concern that things aren’t being taken seriously enough right now,” she wrote.
“I’m seeing lots of get-togethers and hangs and parties still happening. This is the time to cancel plans, actually, truly isolate as much as you can and don’t assume that because you don’t feel sick that you aren’t possibly passing something on to someone elderly or vulnerable to this.”
“It’s a really scary time, but we need to make sacrifices right now,” she added.
A few weeks later, Swift joined Dolly Parton and other celebrities, to donate to the fight against COVID-19. Between free concerts and charity events, many like Swift and Parton are putting their money where their mouths are.
Swift gave an undisclosed amount to Nashville’s record store, Grimleys to help them through tough financial times. She also paid for three months of health insurance for employees to show her support.
And, as if that’s not enough, the musician wrote a song for Folklore dedicated to the frontline workers. In “Epiphany,” lyrics, Swift pays tribute in a meaningful way.
“Something med school did not cover/ Someone’s daughter, someone’s mother/ Holds your hand through plastic now,” Swift sings in the second verse. “Doc, I think she’s crashing out/ And some things you just can’t speak about.”
In relation to the song, Swift also thanked a Utah fan, Whitney Hilton, who works as a nurse, according to Fox News. Hilton, who recived a box filled with gifts, travelled to New York City to help with those infected with COVID-19.
“HAPPY BIRTHDAY!! I wanted to send you some presents and to let you know I am so grateful for you,” Swift wrote to Hilton, according to Fox. “I can’t thank you enough for risking your life to help people and for spreading the message loudly that people need to hear, about taking this seriously.”
How much money will Swift lose?
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With the world in a different way of being, Swift had to make the painful decision many artists are faced with these days to cancel all upcoming shows. In Swift’s case, that includes Los Angeles’s sold-out two-day event, Lover Fest, and any other events she had scheduled.
“I’m so sad I won’t be able to see you guys in concert this year, but I know this is the right decision,” Swift tweeted. “Please, please stay healthy and safe. I’ll see you on stage as soon as I can but right now what’s important is committing to this quarantine, for the sake of all of us.”
Most venues had already cancelled pre-emptively. Swift intends to pick things back up in 2021 and refunds were offered to those who want them.
Though Swift hadn’t announced a stadium tour for Folklore yet, her previous tour for Reputation grossed $345.7 million, “including $30.5 million in its final five shows,” according to a 2018 report by Billboard.
That said, it’s unclear just how many millions Swift will lose due to the pandemic, but it’s likely quite a bit. With the loss of her previous albums in a nasty battle with Scooter Baun, the instant success of Folklore may have saved her. We’re sure she’ll find a way to [more than] make up for it. In other words, she’s doing OK in 2020, regardless of money lost.
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