Megan Barton Hanson reactivated her OnlyFans account when lockdown began – a subscription based site where you can buy exclusive content.
It's gained even more notoriety thanks to a namecheck by Beyonce in Megan Thee Stallion's Savage remix, a song made extremely popular by the Tik Tok #SavageChallenge.
But what actually is OnlyFans? It's an app that allows subscribers to pay monthly packages for pictures and video content of their favourite celebrities, that is now primarily associated with adult performers and sex workers who can monetise their explicit content.
Megan, 26, who restarted her account when she began self-isolating at home, charges £19 a month or £53 for a three-month subscription.
It allows her to post exclusive intimate content – whether photos, livestreams, private chats or videos – for her fans to purchase and help her earn extra income.
However, she has been trolled for her decision to return to the site and told the Sun : "The abuse I’ve had recently for opening up my Only Fans account again has surprised me, even though the very first thing I said when I walked into the [Love Island] villa was ‘yeah, I’ve worked in the sex industry but I’m not ashamed of it, so don’t try and shame me for it because it is a part of me'."
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OnlyFans, which launched back in 2016, was initially set up for fans to connect with famous faces across social media and entertainment but has become a source for explicit content.
It was mentioned in the Savage remix by none other than queen Bey herself who raps: "Hips TikTok when I dance / On That Demon Time, she might start an OnlyFans (OnlyFans)."
It's unlikely Beyonce herself actually has an account, but it's another lighthearted acknowledgement that she has her finger on the pulse of social media, where she has previously teased a private SnapChat account as well as Tik Tok.
Megan Barton Hanson
According to data from the start of the coronavirus lockdown, there has been a 75 per cent increase in the number of members signing up, with 3.7m registering and 600,000 of those being content creators, reports Grazia.
Megan isn't the only celebrity on the site, with the Mirror reporting Danniella Westbrook, Danielle Lloyd, and former Love Island star Katie Salmon also having profiles.
The publication says that the idea of the OnlyFans is to offer a "more exclusive insight into the sex lives of celebrities" instead of the free explicit content available on other x-rated sites.
A BBC documentary about the platforms that allow people to sell nude images revealed that content creators can make from anything between £3,000 to £37,000 a month.
The programme Nudes4Sale explained how the site was a lucrative business with not many limits on what users can charge.
In the OnlyFans FAQs it says: "The minimum amount you can charge for your subscription is $4.99 per month. The maximum amount you can charge for your subscription is $49.99. The minimum amount you can charge for paid private messages or tips is $5.00. Your earning forecast really depends on the quality and quantity of the content you upload. The more you post, the more incentive there is for your fans to subscribe (and remain subscribed) to your profile."
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