Watch How Companies Tackle 2020’s Big C-Word In This Year’s Holiday Ads

This year’s holiday ads are a perfect antidote to the year from hell.

And one way or another, they find ways to address the big C-word of 2020: coronavirus.

In a year dominated by the pandemic, some businesses tackled the public health crisis head on in their holiday spots.

British supermarket Tesco decided with its tongue-in-cheek commercial that there was “no naughty list” this season ― even for those who forgot to properly wash their hands ― because of the difficulties endured by many.

Amazon, meanwhile, told the tale of a determined ballet dancer who gets to perform, albeit in a socially distanced style.

Other companies acknowledged the health emergency in more subtle ways, such as British department store John Lewis’ animated acts of kindness:

Check out the other holiday ads below. We’ll add more as they arrive.

  • 1
    Give With All Your Heart (Kohl’s)

  • 2
    Inner Child (McDonald’s UK)

  • 3
    We Believe (SuperValu)

  • 4
    From Our Family To Yours (Disney UK)

  • 5
    Christmas Is What You Make It (Hobby Lobby)

  • 6
    Realizing What Really Matters (Home Store + More)

  • 7
    And I Think To Myself (Lego)

  • 8
    Christmas Is This Very Moment (Very.co.uk)

  • 9
    The Lil’ Goat (TK Maxx)

  • 10
    Make It A Christmas To Remember (Toys ‘R’ Us Australia)

  • 11
    A Sausage CaRoll (Walkers Crisps)

  • 12
    Kevin’s Out In The Cold (Aldi)

  • 13
    The Night (Way) Before Christmas (Westfield AU)

  • 14
    Making Christmas Special (Morrisons)

  • 15
    A Comfy Carol With Wallace & Gromit (DFS)

  • 16
    We Will Hug Again (Zalando)

  • 17
    Elephant Trail (WWF)

  • 18
    Mince Pie Dancer (Dobbies Garden Centres)

  • 19
    Gucci Gift 2020 (Gucci)

  • 20
    We’re All Homemakers (Woodie’s)

  • 21
    Big On A Christmas You Can Believe In (Lidl)

  • 22
    Gift Like You Mean It: New Guy (Etsy)

  • 23
    Gravy Song (Sainsbury’s)

  • 24
    An Evening with AbracaDaisy & The Incredible Lucy (Argos)

  • 25
    Father Christmas To The Rescue (Barbour)

  • 26
    Fake Shake (Dreamies)

  • 27
    Christmas Is On (Deliveroo)

  • 28
    Perfect Portions (Sainsbury’s)

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