Vanessa Bryant just celebrated her late daughter’s birthday in the most touching way. Gianna would have turned 15 on May 1st, and her mother didn’t want her birthday to pass without recognition. She has just launched what has already proven to be a hugely lucrative business venture in honor of Gigi, and it’s creating a whole lot of celebrity buzz. The Mambacita Fashion Line is now available across the globe and fans are snatching up this limited edition clothing at a very fast pace. TMZ reports that Vanessa put the focus on keeping Gigi’s spirit alive. She has made sure that all proceeds generated by this incredible fashion line is going straight to the Mamba and Mambacita Sports Foundation which serve to aid and support women in the world of sports.
A post shared by Vanessa Bryant 🦋 (@vanessabryant)
RELATED: Snoop Dogg Gets New Lakers Championship Tattoo Honoring Kobe Bryant
This incredible, commemorative fashion line speaks to the spirit of Gigi Bryant, whose life was taken far too soon in a fatal helicopter crash, alongside her father, Kobe Bryant.
Vanessa has truly captured her daughter’s spirit in a way that generates money for a cause that was near and dear to her heart. Gigi was a very talented basketball player and dreamed of being a leading female in the sport. She was well on her way to achieving her dreams.
The Mambacita Fashion Line is now representing Gigi in every way. There’s a badge that says #PlayGigisWay on the right arm of all the clothing – Gigi’s shooting arm.
Vanessa has made this fashion line as memorable as it is profitable by teaming up with female owned #DANNIJO to create the designs. The two sisters worked alongside Vanessa to create each carefully designed item. The line boasts a series of tie-die sweats that are now available for sale.
A post shared by Kate Hudson (@katehudson)
Vanessa’s touching post reveals the significance of the charity-based focus of this new fashion line. Within her caption, she wrote; “what Gigi would love most about the Collection is that 100% of the proceeds will support the Mamba and Mambacita Sports Foundation, which is dedicated to creating positive impact for underserved athletes and young women in sports. Gigi was especially motivated to change the way everyone viewed women in sports, and it’s fitting that this capsule represents her values.”
The success of this fashion line is guaranteed. Aside from the fact that the premature death of Gigi and Kobe Bryant rocked the nation, and tugged at everyone’s heart strings, fans are also being encouraged to purchase clothing from this line at every turn.
Celebrities are endorsing this line in a big way, by wearing items from the line and further promoting the clothing on their own social media pages to increase exposure.
Huge athletes such as Russel Wilson, Devin Booker, Kyrie Irving and Steph Curry were wearing the clothes, as well as the entire Warriors team.
Big names such as Eva Mendes, Kate Hudson, Ellen Pompeo, Cindy Crawford, Jimmy Kimmel, Ciara, Lala Kent, Jennifer Garner, Kim Kardashian, Reese Witherspoon and Khloe Kardashian are also rocking the gear to promote this incredible new fashion line.
READ NEXT: Chrissy Teigen Expands Her Brand With New Fashion Products
Sources: TMZ, Popsugar
Source: Read Full Article