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Starbucks will publicly track how well it's meeting diversity goals as it works to be more transparent in its commitment to providing a more inclusive environment, the coffee giant announced Wednesday.
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As part of its efforts, the company said a major goal it aims to achieve by 2025 is to have employees who identify as Black, Indigenous and people of color represent at least 30% of its corporate workforce at all levels. Starbucks also aims to have people of color represent at least 40% of retail and manufacturing roles by 2025.
STARBUCKS NEEDS ‘RACIAL EQUITY OVERHAUL,’ DIVERSITY ADVISERS SAY
To track this goal, the company plans to roll out an analytics tool for senior leaders that will identify the company's current diverse representation. The company also plans to continue to publicly share its progress through annual reporting, Starbucks said.
The new goals come as nationwide protests have drawn attention to systemic racism. As a result, many companies have worked toward increasing workforce diversity. In a letter sent to employees Wednesday, Starbucks CEO Kevin Johnson noted that the company's latest actions build upon its efforts that began two years ago when it achieved 100% gender and racial equity pay and then closed all of its stores for anti-bias training. In 2019, the company conducted a civil rights assessment to measure the strength of its commitments, policies, training and initiatives.