Sales of Kate Middleton's Ghost dress will go to NHS

Ghost reveals profits from online sales of £129 blue dress Kate Middleton wore during Clap For Carers will be donated to help NHS workers

  • Duchess of Cambridge, 38, put on a stylish display in a £129 Ghost floral dress
  • Kate Middleton stepped out in the garment to Clap for Carers last week
  • Makers of the gown have revealed online proceeds from the dress will go to NHS 
  • Shared post online saying: ‘We strive to support the amazing work of the NHS’
  • Here’s how to help people impacted by Covid-19

High street stalwart Ghost have revealed that profits from online sales of Kate Middleton’s blue £129 floral gown will be donated to NHS charities.  

The Duchess of Cambridge, 38, opted for the brand’s Anouk Dress, which features fabric-covered buttons all the way down and romantic ruffles along the collar and hem, as she stepped out of her home at Anmer Hall for last week’s Clap for Carers. 

The brand have now revealed how all online proceeds from sales of the now sold-out dress will go to NHS charities in order to help in the fight against coronavirus.

Posting on their Instagram page, they wrote: ‘We strive to continuously support the amazing work that the NHS staff and volunteers are doing, throughout this challenging battle against COVID-19, to keep us all safe.’

The makers of Kate Middleton’s, 38, blue floral Clap for Carers dress have revealed online proceeds from sales of the gown will go to NHS charities 

The brand added: ‘Thankyou NHS, we truly appreciate you.’ 

Kate was joined by her husband Prince William, 37, and their children, George, six, Charlotte, four and Louis, two, to show their appreciation for frontline healthcare workers from outside their home at Anmer Hall, Norfolk last week. 

The royal mother-of-three debuted a pretty £129 floral dress from favourite label Ghost, but chose accessories from her personal collection and finished the look with a pair of £8 drop earrings from Accessorize that she first wore last year. 

Wearing her hair perfectly blow-dried and accessorising with drop earrings, Kate perfectly matched Prince William, who coordinated in a blue sweater and shirt for last week’s Clap for Carers.

Proceeds from the now sold out gown, which was on sale for £90 having been slashed in price from £129 last week, will go to NHS charities to help in the fight against coronavirus 

The moment was broadcast as part of a segment for the BBC’s Big Night In, with viewers rushing to get their hands on Kate’s gown. 

Within hours of the segment being aired on BBC1 – and photos of the moment shared around the world – the £129 Anouk dress had sold out and royal fan accounts were filled with suggestions on where you might pick up the style second-hand.

The dress is semi-fitted in shape and printed on the brand’s signature crepe fabric, with the brand describing it online as ‘an easy style to elevate your everyday wardrobe.’

The family’s blue wardrobe colour scheme was done as a nod to the NHS. 

Revealing the news on their Instagram page, Ghost said they were ‘striving to continuously support the amazing work that the NHS staff and volunteers are doing’

Taking after her mother, little Charlotte was also seen wearing a pale blue paisley cotton dress, while Louis wore navy shorts, a collared shirt and dark blue jumper.

Proving she is teaching her children how to make the most of what they have, she dressed Prince Louis, who celebrated his second birthday yesterday, in a pair of £22 navy shoes that were first worn by his big brother George.

The buckle shoes are from upmarket children’s brand Trotters and were seen on George in the official portraits to mark his third birthday in 2016.

The Duchess is well known for passing items down to her younger children and has previously dressed daughter Charlotte in shoes once worn by George.

While Kate opted for the blue floral gown, the rest of the Cambridge family also wore the colour in a subtle tribute to the NHS 

Eagle-eyed royal fans spotted Louis’ jumper appears to be a £9 navy crochet style with a red car on the front from Sainsbury’s own brand clothing label, Tu. 

For Ghost, Kate’s royal endorsement is the surest sign yet that the label is enjoying a full-fledged fashion revival – 12 years after it almost collapsed during the 2008 financial crisis. 

The brand has attained new customers with its floaty dresses and separates that perfectly capture the trend for retro tea dresses.

It also boasts a growing wholesale business and is now stocked in Selfridges, Zalando, John Lewis, Anthropologie and ASOS. 

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