Princess Eugenie asks fans to support bridesmaid dress label

Princess Eugenie encourages Instagram followers to ‘get in touch’ with ‘wonderful’ brand who crafted her bridesmaid dresses and are now making and donating protective coronavirus masks for children

  • Princess Eugenie, 30, shared support for ‘wonderful’ children’s label Amaia Kids 
  • Posted on Instagram to highlight brand’s efforts to make masks for youngsters
  • Encouraged her followers to ‘get in touch’ with the label for the colourful masks  
  • Here’s how to help people impacted by Covid-19

Princess Eugenie has encouraged her followers to support the ‘wonderful’ clothing label who crafted her bridesmaid dresses and are now creating masks for children.

Taking to Instagram, the royal, 30, posted snaps of two different colourful floral masks, writing: ‘The wonderful @Amaiakids who made the little outfits for my bridesmaids and pageboys are making and donating children’s masks.’

She went on to encourage followers to ‘get in touch’ with the brand if they were in need at ‘hospitals, charities and schools.’ 

Amaia Kids, whose shop is located in Princess Eugenie’s stomping ground of Chelsea Green, has long counted royals including the Duchess of Cambridge, 38, among its well-heeled clients.

Princess Eugenie, 30, lent her support to children’s brand Amaia Kids, who made her bridesmaid and page boy garments for her October 2018 wedding to husband Jack Brooksbank

The royal shared a snap of one of the brand’s masks on her Instagram stories and encouraged followers to ‘get in touch’ with the label if in need 

Princess Eugenie shared the snaps supporting the brand yesterday, posting a picture of a colourful pink floral mask on her social media account and tagging the label.

The royal went on to share a second mask red, white and blue floral mask on her account,  commenting: ‘Thankyou Amaia London.’

The brand went on to repost Princess Eugenie’s story, writing: ‘For every mask sold, we make two for charities and hospitals.’

The cotton masks, which are available for children and adults on Amaia’s website,  cost between £12 to £15 online.

Princess Eugenie went on to share a second snap of a mask by the brand which featured a pretty floral pattern 

The masks are described as reusable and come with five filter refills for ‘extra security and longer mask duration.’

The brand suggests users ‘get ready to get out in style’ with the cotton floral pieces.  

Prince George and Princess Charlotte stole the show as they joined the bridal party at Princess Eugenie’s wedding to Jack Brooksbank in October 2018.  

Princess Eugenie selected the beloved brand to dress her bridesmaids and pageboys at her October 2018 wedding (pictured, Prince George and Princess Charlotte) 

Joined by cousins Savannah and Isla Phillips, and Mia Tindall, five-year-old George and three-year-old Charlotte wore uniforms designed by Amaia Arrieta of Amaia Kids. 

Kate Middleton regularly dresses Prince George, six, Princess Charlotte, five, and Prince Louis, two, in pieces from the store.

The label is one that Kate has turned to on many occasions, most notably for her daughter’s first official portrait.

It comes days after Princess Eugenie shared a previously unseen snap from her wedding to husband Jack Brooksbank as she wished him a happy birthday on Sunday. Pictured, the couple on their wedding day in October 2018

The royal simply wrote: ‘Happy Birthday my love’ – and the post was quickly flooded with comments from well-wishers (pictured)

Kate also dressed Prince George in the brand for his first official portrait in 2014. In his charming Christmas portrait, the 16-month-old wore a pair of corduroy shorts and socks by Amaia Kids. 

Princess Eugenie’s post comes days after she shared an unseen snap from their wedding day in October 2018, along with a second more casual photograph of him with his back to the camera, and simply wrote: ‘Happy Birthday my love… xx’

Her mother, Sarah Ferguson, 60, also took to social media to send her birthday wishes to her son-in-law, and posted a stunning picture from their wedding reception.   

Sarah Ferguson, 60, also took to social media to wish her ‘James Bond’ son-in-law a happy 34th birthday

The Duchess of York penned: ‘Happy Birthday my “James Bond” son-in-law…you are such a huge heart of goodness

The Duchess of York penned: ‘Happy Birthday my “James Bond” son-in-law .. you are such a huge heart of goodness.’

In the picture, Princess Eugenie can be seen wearing the stunning peach-hued gown by Zac Posen which she wore to her evening reception, after opting for a white low-back dress by Peter Pilotto for her church wedding.  

Jack celebrated his birthday at Royal Lodge in Windsor as the couple, who usually reside at Ivy Cottage in the grounds of Kensington Palace, have been staying at the Duke of York’s home amid the lockdown. 

Princess Eugenie shared a second more casual photograph of her husband admiring blossoming trees as he can be seen with his back to the camera

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