Peloton said Wednesday that some of its connected fitness products, clothing and accessories will now be sold on Amazon.
This partnership includes the sale of its Bike and strength training device, the Peloton Guide. People can also purchase bike shoes, weights, workout mats and an assortment of workout clothes, all of which will be available for delivery to most customers across the U.S.
"We want to meet consumers where they are, and they are shopping on Amazon," said Peloton Chief Commercial Officer Kevin Cornils. "Providing additional opportunities to expose people to Peloton is a clear next step."
In-home delivery and expert assembly will also be free of charge, according to Peloton.
Previously, the company exclusively offered its products through its website, at global showrooms and inside sales channels.
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However, the company says it's seeking to expand its distribution and "immediately engage millions of Peloton Members and prospective Members in a new channel for the brand."