Nike helping frontline workers fighting coronavirus; Pfizer testing vaccine to prevent COVID-19
Fox Business Briefs: Nike donating $5.5 million worth of products to health care workers dealing with the coronavirus pandemic; Pfizer testing an experimental vaccine to prevent COVID-19 in healthy volunteers.
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Nike and Ben & Jerry’s are teaming up to roll out a sweet new deal.
The sneaker maker and ice cream franchise debuted the new Nike SB Chunky Dunky snaker, which features vibrant colors, a black-and-white Holstein cow pattern and dripping Nike Swoosh logo resembling melting ice cream, or Ben & Jerry's signature packaging. The inside sports a tie-dyed pattern and the ice cream maker's theme: "If it's not fun, why do it?"
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The sneakers went on sale at select skate shops Saturday and were released through a drawing on the Nike SNKRS app Tuesday. Nike said the Chunky Dunky will be available at an MSRP of $100 but in limited quantities. Shoppers can check nikesb.com for a list of participating independent sellers or try the Nike SNKRS app for additional details.
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"Ben & Jerry's loves bringing creative and exciting experiences to our fans – and this is a one-of-a-kind shoe that only Nike SB could do," Jay Curley, global head of Integrated Marketing at Ben & Jerry's, said in a statement. "The opportunity to pair up and feature some really cool kicks has already caught some buzz and landed great feedback from the skate and sneaker communities as well as ice cream fans who are excited for the partnership. From the half pipe to Half Baked, this is an ice cream dream come true.”
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