M&S launches pink rosé prosecco for £10 a bottle

Fancy a new genre of booze to sip on?

Behold rosé prosecco, which is, well, exactly what it sounds like: prosecco made with red and white grapes to give it a pretty pink hue and ripe berry flavours.

It’s being sold by M&S for £10 a bottle.

You might be thinking ‘pink wine? So what?’, but this particular beverage is actually quite a big deal.

Rosé sparkling wine has always been produced in the north east of Italy, home of prosecco, but was previously never allowed to be called prosecco.

Since 2009, prosecco has held a DOC status within the EU, which means all bottles with a ‘prosecco’ label must be made in the Treviso and Trieste regions of northern Italy.

Until recently, the Italian Prosecco council, Consorzio di Tutela, said that to be called prosecco, a drink must use at least 85% Glera grapes, meaning the fizz will always be white.

But in the past year, alcohol brands have pleaded with the council to change the rules and allow pink prosecco to become an official reality.

Since then, two pink proseccos have been launched – PINK Prosecco and, now, M&S Rosé Prosecco.

M&S’s take on the wine is made with the grape that qualifies a sparkling wine as prosecco, Glera, along with at least 10% Pinot Noir to make it a rosé.

It also meets other strict regulations set out by the Consorzio di Tutela, including that the wine must come from one single harvest to produce a vintage wine, 60 days of slow fermentation to increase complexity, and Pinot Noir as the only red grape variety allowed to give the delicate pink colour and red fruits aroma.

From today you’ll be able to buy a 75cl bottle of M&S Rosé Prosecco for a tenner, then from 17 November you’ll also be able to nab a 20cl bottle for £3.80, or a Magnum for £18.

Online, you can buy a case of six bottles for £60.

Dror Nativ, a wine buyer at M&S, said: ‘We’re very excited about this launch and we know our customers will absolutely love this delicious new prosecco variety.

‘Prosecco is our customers favourite sparkling wine and we sell 5.4 million bottles every year.

‘We’re so delighted to get this in stores ahead of Christmas so our customers can enjoy it over the festive season, and I think the magnum will make an amazing extra special Christmas gift this year.’

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