Millions face Netflix block as company unveils major changes coming

Bad news if you’re one of the millions of people sharing a Netflix account with a friend or family member, Netflix has announced a new timeline for when it plans to stop the ability to share passwords. Under the streaming company’s plans, millions of users will now have to pay more to continue streaming TV and binging on box sets online. The extra fees will hit those currently sharing passwords with friends and family with Netflix desperately trying to end this popular practice in a bid to boost its bank balance.

In an earnings report released this week, Netflix told investors that it was delaying its plans to crack down on password sharing in the US until sometime before July.

They said: “To implement these changes, we shifted out the timing of the broad launch [of paid sharing] from late Q1 to Q2.”

So far these new fees have been implemented in Canada, New Zealand, Portugal, and Spain since February, but UK and US customers have not been affected.

The company added that it was “pleased with the results” of its paid sharing implementation in these countries, adding that as a result, Canada’s paid subscriber base was growing faster than the US.

It’s thought that over 100 million people across the world are currently accessing Netflix without paying a monthly fee and it’s something the streaming firm is clearly keen to stop.

Netflix co-CEO Greg Peters explained that this delay in the rollout would help the streaming service improve its paid sharing service before rolling out globally.

The company wanted to ensure that even if you travel outside your household, you can still watch Netflix on the go.

He said: “We felt based on those results, it was better to take a little bit of extra time, incorporate those learnings and make this transition as smooth as possible as we can for members.”

The Diplomat – Official Netflix trailer

Netflix Members on Standard or Premium plans in many countries (including Canada, New Zealand, Portugal and Spain) can add an extra member sub-account for up to two people they don’t live with — each with a profile, personalized recommendations, login and password — for an extra CAD$7.99 a month per person in Canada, NZD$7.99 in New Zealand, Euro 3.99 in Portugal, and Euro 5.99 in Spain.

Netflix is also trying to soften the blow by allowing those who have been watching for free to transfer their profiles to the new account. This means they won’t lose their favourite shows or personalised recommendations.

With four countries already having this change implemented, it’s highly likely that users in the UK will face this ban in the coming months.

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