Airlines face historic cash crunch amid coronavirus
Analysts say airline ticket sales may not rebound until 2025. FOX Business’ Hillary Vaughn with more.
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JetBlue Airways Chairman Joel Peterson does not recommend releasing a book during a global pandemic.
“There probably is not a worse time to launch a book,” he told FOX Business.
Peterson’s newest book, “Entrepreneurial Leadership: The Art of Launching New Ventures, Inspiring Others, and Running Stuff” was released on April 21, right in the middle of the coronavirus crisis.
“We decided to go ahead,” Peterson said, adding later: “We just thought there's so much momentum that we probably shouldn't change it.”
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Unlike a typical book tour, this one is all virtual — on podcasts and Zoom interviews — and he hasn’t been able to connect with audiences in the same way he has on past in-person book tours.
“What I like when I'm speaking to an audience is to connect with them, to ask questions to have them raise their hand, to interrupt me and make it really a very organic, dynamic process,” he said. “And you just can't do that on the screen the same way.”
Early on, Peterson doubted whether his book was something that people would be thinking about during the coronavirus, but he eventually realized that his book had a much wider scope now more than ever.