JAKE PAUL took aim at Conor McGregor's Proper No 12 whiskey after being branded a 'blogger jackass' by the Irish MMA fighter.
The duo have exchanged verbals before, with Paul having made vile comments about McGregor's fiancee Dee Devlin.
And the online digs continued over the weekend.
YouTuber Paul took his professional boxing record to 3-0 with a high-profile knockout win over retired MMA star Ben Askren earlier this month.
But UFC took centre stage on Saturday, with three spectacular main-event fights taking place at a packed VyStar Veterans Memorial Arena in Jacksonville, Florida, including Kamaru Usman's brutal victory over Jorge Masvidal.
And, after the amazing night of fights, McGregor took a dig at Paul, tweeting: "UFC high level fighting > Blogger jackass boxing."
Brash Paul, 24 – who is yet to actually face a recognised boxer – responded by taking a swipe at McGregor's whiskey company.
He quoted the Notorious' tweet and simply wrote: "Jack Daniels > Proper 12."
While Paul got his cheap dig in, McGregor will be laughing all the way to the bank with how his beloved Proper 12 is doing.
The 32-year-old recently ceased to own the popular drink… but pocketed around £112million alongside manager Audie Attar after relinquishing their stakes.
Paul, meanwhile, spent his weekend eager to capitalise on the attention he received from his fight with Askren.
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The American attended UFC 261, and even had an angry confrontation with UFC legend Daniel Cormier.
The crowd subsequently chanted 'F*** Jake Paul'.
After confronting the American social media celebrity, Cormier said: "I pointed at him. I said, ‘Don’t play with me'. Because I’ll slap him in the face. I don’t play those games, Joe."
McGregor, meanwhile, was infatuated with the return of a full house at the PPV event.
He tweeted: "The crowd has me salivating like a dog."
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