How Holly Willoughby ruled daytime TV by being a royal style stealer

A right royal style stealer: How Holly Willoughby became the queen of daytime TV by being a magpie for princesses’ dresses

From the flowing floral dress she wore last week to prim polka dots, soft summer pastels and even a dazzling metallic evening gown, there has been something curiously familiar about Holly Willoughby’s wardrobe for some time.

As our pictures show, Holly, 41, co-host of ITV’s This Morning, has spent the past few years giving herself something of a regal fashion makeover. 

She and TV ‘husband’ Phillip Schofield famously provoked a scandal and upset the nation when they were accused of queue-jumping at the Queen’s lying-in-state — but, thankfully, copying the fashion choices of other senior royals around the globe is far less likely to cause offence.

So what lies behind this HRH (High-end Regal Holly) look? Is it all part of an ambitious plan to cement her place as entertainment royalty?


Joining the dots: The Princess of Wales and Holly share a love of polka dots. Kate’s ankle-length blue dress is by Alessandra Rich. A couple of years later, Holly shaved a few inches off the hem — and hundreds of pounds off the price — with this very similar dress by LK Bennett 


A familiar pattern: Not one usually to opt for High Street fashion, a pregnant Meghan wore this Reiss mini dress to an International Women’s Day event. Later the same month, Holly wore a salmon-coloured version of the top on television


Compete with a pleat: Queen Letizia in an ombre skirt by Reiss. Holly wore a near-identical Phase Eight one

After all, what better way to signal that you are far more than the giddy blonde who gets the giggles when talking about pork sausages on breakfast television than giving your wardrobe a dash of royal class? 

Her regal makeover started in 2018, when she slimmed down to a size 10 thanks to a diet and exercise overhaul. 

Suddenly, the woman who admitted she was always ‘clueless’ about fashion — dressing in a series of safe, primary-coloured wrap dresses — became something of a style icon.

And her main role model? It seems to be the Princess of Wales.


A copy-Kate? Gilty as charged! Kate stole the show in a gold Jenny Packham dress for the No Time To Die premiere. Holly wore the Sophie Couture dress to the Dancing On Ice final

Born less than a year apart, each with two sons and a daughter, they are both leading fashion influencers who can guarantee that anything they wear will become an instant sell-out.

When Kate wears a dress, brands can expect their sales to soar.

The same happens when Holly wears something on TV, releasing the details to her eight million followers on Instagram.

Eagle-eyed Holly followers have noticed that, just like Kate, she now likes to slip the odd designer outfit in among the High Street staples her stylist Dannii Whiteman selects for her to wear on This Morning, as well as the red carpet.

But it’s not just Kate. The Duchess of Sussex, Princess Mary of Denmark and Spain’s Queen Letizia have all provided Holly with inspiration.

Here, we look at how Holly has found her fashion feet by following in the footsteps of the royals.



But here’s one time she showed the royals the way to go! Lead role: Holly in red LK Bennett, May 2018, with Sweden’s Princess Sofia, June 2018, and Belgium’s Queen Matilde, July 2018, in the green

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