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The Super Bowl halftime show, sponsored by Pepsi, is one of the biggest musical performances of the year.
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According to Reuters, the halftime show can cost more than $10 million to put on even though the musical artist isn't paid for their 12 to 15-minute concert.
In years past, the halftime show has drawn a live audience of roughly 100 million viewers so the cost for dozens of dancers, multiple stages, fireworks, lighting, costume changes, and even trapeze rigs is justified.
"We cover expenses and production costs," an NFL spokesperson told Forbes previously.
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While performers don’t receive a direct Super Bowl payday, an appearance on such a massive international stage can yield other financial benefits.
The halftime show provides a rare opportunity for artists to promote their music and performing chops to tens of millions of viewers at one time.