People with iPhones are being encouraged to consider deleting the Google Maps app after reports revealed the app collects a range of personal data.
The Google Maps Privacy section on the App Store states the data that they can collect via the app “has not been verified by Apple”.
This data collected includes financial information, contacts, user content, search and browsing history.
Comparing the privacy settings between Apple and Google Maps, Forbes has recently published an article called “Why You Suddenly Need to Delete Google Maps On Your iPhone” highlighting their concerns.
Through the article, they highlight concerns about how much personal data Google Maps collects.
Forbes said: “This is how Google works. Everything links together to build your profile, your timeline”.
When comparing this with Apple Maps, the data collected is significantly lower. Apple does not collect as much data, nor does it collect data for your personal identity, said Forbes.
The comparison continues between the two as Google relies on data-driven advertising, being the world’s largest and will collect data to then produce adverts to suit you, whereas Apple doesn't collect data to share adverts.
However, Google told Forbes: “Google Maps is designed to protect your information.
"We provide controls to easily manage your settings and use industry-leading technologies like differential privacy to keep your data safe.
"We continue to make Google Maps the best and most accurate way to navigate and explore the world—providing rich local business information, best in class search and navigation, and helpful features like the COVID layer and live busyness information."
Google needs advertisements to succeed and to run maps whereas Apple doesn’t. This is the big difference between the two and the data they both collect.
Others argue that Google Maps is a better option for maps than Apple, with an easier navigation system to follow.
If you’re worried about Google Maps collecting data for the advertisements they send your way, they offer an incognito mode option.
Putting Google Maps on this setting will stop Google from retrieving the data as mentioned before when using the app.
However, using this setting does limit some of the app’s functions.
With people’s preferences varying for the use of maps, Apple is keen to improve and are introducing new Maps features with the new iOS 15 updates.
Apple said: "Apple is committed to building the world’s best map, and iOS 15 takes Maps even further with brand new ways to navigate and explore.
"Users will experience significantly enhanced details in cities for neighbourhoods, commercial districts, elevation, and buildings, new road colours and labels, custom-designed landmarks, and a new night-time mode with a moonlit glow.
"This is a whole new way of looking at the world through Maps."
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