The man who died after falling several stories from a balcony while attending a Dead & Company concert at in New York City's Citi Field has been identified as the co-founder and CEO of the alcohol company behind Monkey Rum, according to multiple reports.
The New York Daily News and the Daily Mail have identified 46-year-old Ian Crystal as being the man who fell Friday night from one of the elevated sections of the park. Crystal was taken in critical condition to New York Presbyterian Hospital in Queens, where he died, police said in a release.
Crystal was the CEO of Evolution Spirits, Inc., the company behind Monkey Rum, according to his LinkedIn page. He previously worked with Absolut Vodka, the Absolut brand and Grand Marnier, his account shows.