Dana White challenged to agree to blockbuster UFC vs ONE Championship cross-promotion event

UFC president Dana White has been challenged to book a cross-promotion event with ONE Championship.

Cross-promotional fights are few and far between in the mixed martial arts world, despite the overwhelming demand from fans across the globe.

Bellator and RIZIN, however, have somewhat resurrected the early trend in the sport in recent years.

And Singapore-based promotion ONE is eager to get in on the act with the UFC.

Last Sunday, ONE's official Twitter account shared a quote from their CEO Chatri Sityodtong calling for a cross-promotion card.

Sityodtong said: "I definitely would welcome a ONE vs UFC event."

The account then went on to tag White and the UFC in a follow-up tweet.

It read: "Who wants it? Trophy @yodchatri @danawhite @ufc #WeAreONE #ONEChampionship #ONEVsUFC."

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The prospect of a ONE vs UFC card greatly intrigues Sityodtong, who reckons the added East vs West element would make the show a blockbuster event.

In 2019, he told MMA Junkie: “I think the only organisation I’d be interested to co-promote with would be UFC vs ONE Championship, world champions vs world champions.

“UFC is No 1 in the west, and ONE Championship is No 1 in the east, so it’s kind of a best of the east, best of the west colliding.

“I think that makes a great storyline for the whole world to want to watch and get excited about.”

The UFC hasn't worked in tandem with another mixed martial arts organisation since sending former light-heavyweight champion Chuck Liddell to compete in the now-defunct PRIDE promotion in 2003.

Liddell competed twice in the legendary Japanese promotion, defeating Alistair Overeem in his first outing and losing to Quinton Jackson in his second.

The prospect of cross-promotional fights was put to White in August after Bellator president Scott Coker claimed his promotion now boasts the best light-heavyweight division in the world.

But White refused flat out refused to entertain the prospect of working with the rival promotion.

He said: "Everybody they have in the light heavyweight division we let go of.

"He has got the best light heavyweight division. We let all those guys go. That’s the f*****g dumbest thing I have ever heard.

"But I get it. He has got to try to do his thing. I am not s***ing on him. He has got try to sell fights.

“Everybody that are (in Bellator Light heavyweight division) there were let go from here.

"It’s pretty silly statement. What super-fight I would make with Bellator?”

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