Customers are buying their dads QR coded socks with a twist for Fathers Day

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If you're stuck on what to buy your dad for Father's Day, some of the gifting options can be notoriously less than exciting and for a while now, dads have been forced to begrudgingly accept naff gifts with tired smiles.

In a creative bid to combat gift fatigue and to help those wanting to surprise their dads and other paternal figures this Father’s Day, Buyagift has come up with the perfect solution we're sure he'll love.

The gift experience provider is introducing a gift with a difference, launching the limited edition ‘Not Just Your Average Socks’ range, which may at first glance appear no different to its regular counterparts.

However, these ingenious socks actually contain a QR code that, when scanned on any smartphone, links to an incredible package of experiences.

The gift is available exclusively via the Buyagift website for £49.99, which includes postage and packaging, doting dads get their pair of socks and can choose from a selection of exciting activities from the ‘Treat Him Experience Box from Buyagift’.

Alison Vickery, Marketing & Digital Executive Director at Buyagift said: “For too long, many of us have bought the same old, uninspiring presents for our beloved dads and father figures. That’s why, this Father’s Day we wanted to have a little bit of fun with our ‘Not Your Average Socks’ and help people show their heartfelt appreciation by surprising their loved ones with a moment of magic.”

The box has a host of options including adrenaline fuelled abseiling, indoor skydiving and zip lining as well as meals out, sports experiences and spa weekends, amongst its 1,800 experiences across the UK.

Research by Buyagift revealed that 68% of dads and father figures would prefer to spend quality time with their loved ones by enjoying family experiences over a static present, prompting the retailer to launch this clever new concept.

The socks are one size fits all and are available to buy now on the Buyagift website ahead of Father's Day on June 20.

If you're looking for other gifting suggestions for the special day, Buyagift has thousands of live experiences ready for you to choose from in its dedicated Father's Day page.

There's also a number of sustainable experiences for customers to choose from including the Tesla Model S Driving Experience for One and the exciting Sky Wire for One with Free Photo and Video.

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