Fox Business Flash top headlines for June 17
Fox Business Flash top headlines are here. Check out what’s clicking on FoxBusiness.com.
B&G Foods, Inc., the owner of Cream of Wheat, has become the latest company to revisit its branding, following complaints on social media that its century-old logo of a black chef had racist origins.
Continue Reading Below
On the heels of decisions by Quaker Oats and Mars Inc. to replace the "Aunt Jemima" breakfast brand and alter the "Uncle Ben's" rice brand, respectively, B&G Foods said it would start an "immediate review" of Cream of Wheat's marketing.
|BGS||B&G FOODS INC||24.32||-0.01||-0.02%|
The changes coincide with a nationwide call for racial justice and police reforms following the death of George Floyd, a handcuffed black man who died in police custody in Minneapolis.
"We understand there are concerns regarding the chef image, and we are committed to evaluating our packaging and will proactively take steps to ensure that we and our brands do not inadvertently contribute to systemic racism," the company said. "B&G Foods unequivocally stands against prejudice and injustice of any kind."
AUNT JEMIMA BRAND SCRAPPED BY QUAKER OATS BECAUSE OF 'RACIAL STEREOTYPE' HISTORY
Cream of Wheat's logo depicts a smiling black chef known as "Rastus," a name that appeared in the Uncle Remus stories by Joel Chandler Harris and carries pejorative connotations for African-Americans.
The chef's image has appeared on Cream of Wheat products since the late 19th century and the character was portrayed as barely literate in an ad from 1921.
MARS REBRANDING UNCLE BEN'S RICE AS COMPANY SEEKS END TO RACIAL BIAS