Grocery shoppers have taken a special interest in a near-five-pound peanut butter chocolate pie that’s being sold by Costco Wholesale for $19.99.
Laura Lamb, a self-described "Costco obsessed mom" who runs the social media fan page Costco Hot Finds, shared a TikTok video that highlights the seemingly new bakery item on Monday, March 13.
"The Costco bakery just brought out a peanut butter chocolate cream pie for the first time ever and I am screaming," Lamb said at the start of her video. "Peanut butter pie is my all-time favorite."
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Costco’s peanut butter chocolate pie, which has been assigned the item number 1728395 on in-store signage, weighs between 4.5 and 4.75 pounds.
"It is huge. It has a buttery graham cracker crumble crust," Lamb said in her video. "The center is the perfect peanut butter-chocolate mousse combo. This one is dangerously delicious."
The video has been viewed more than 3.8 million times on TikTok and Lamb’s post has generated over 149,200 likes and 1,990 comments.
Lamb, who’s the creator and owner of Costco Hot Finds, told FOX Business she found the peanut butter chocolate pie at a Costco Wholesale location in Dallas, Texas.
She bought the pie from her local Costco and brought it home to her husband and 11-year-old son.
"My son hasn't stopped talking about the pie since I gave him a slice on Sunday. He calls it the peanut butter cup pie," Lamb wrote in an email. "I shared the 4.5-pound pie with my friends who also still haven't stopped raving about it."
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Costco Wholesale declined to respond to FOX Business's request for comment.