CONOR MCGREGOR'S trilogy fight with Dustin Poirier could be the biggest-selling UFC pay-per-view of all-time, according to the American's coach.
Poirier avenged his first-round defeat to McGregor in 2014 by knocking out the Irishman inside two rounds back in January.
With a victory each, they will now meet for a third time at UFC 264 in Las Vegas on July 10.
And Poirier's coach Mike Brown believes it could break box office records for a UFC event.
Speaking to MMA Junkie, he said: "Yeah, this is the right choice. Conor is the biggest draw in this sport, and I think this will sell more pay-per-views than any other fight.
"This potentially will be the biggest pay-per-view of all time. It really has that capability, and it probably will. I believe that, and the title fight will always be there after."
In January, Poirier nullified McGregor with a series of calf kicks before a barrage of punches to the head finished The Notorious off.
But Brown insists there are an array of tactics Poirier can use to beat McGregor for a second time in six months.
"He's still getting better all the time, and another guy who has paid his dues more than anyone," Brown added when discussing Poirier.
"These are the guys that took the long road, the guys that deserve it more than anybody.
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"I think Conor believes that the calf kicks is what really was the major problem. But, it wasn't the calf kicks that knocked him out.
"So I like where we're sitting in this fight, and I'm very confident going into it. The fight game is very complex.
"This is one weapon of potentially thousands or more. We're talking about one weapon there. Dustin has got a lot of them."
McGregor has not won a UFC fight since he knocked out Donald 'Cowboy' Cerrone in just 40 seconds in January 2020.
He has also lost three of his last four bouts, the other two defeats coming in a boxing contest with Floyd Mayweather and then back in the octagon against Khabib Nurmagomedov.
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