'Coastal Grandma' soars in searches after gaining popularity on TikTok

Why Gen Z want to decorate like granny! Interior design trend inspired by ‘affluent coastal US grandparents’ goes viral on TikTok – complete with natural materials, soft linens and a neutral colour scheme

  • The ‘Coastal Grandma’ design aesthetic has gained 2.6 million views on TikTok 
  • Interior design trend has gained 334% rise in Google searches after going viral 
  • Trend is inspired by the aspirational lives of fashionable romcom grandmothers 
  • Interior experts at Secret Linen Store revealed how to achieve the aesthetic

With lace curtains, clashing prints and crochet doilies – for many homeowners, their grandmother’s house does not conjure up images of style and sophistication.  

But for young TikTok users, the coastal ‘grandmother aesthetic’ is the latest fashionable interior trend – with Google searches for the style increasing 334 per cent in the past week globally.  

A far cry from patchwork rugs and fringed lampshades, the trend sees homeowners embrace neutral colour palettes, loose linens and natural materials in order to replicate the stylish home of the ‘coastal grandmother’. 

The trend is inspired by the aspirational lives of fashionable romcom grandmothers such as Diane Keaton and Meryl Streep’s characters in films like Something’s Gotta Give and It’s Complicated. 

Coined by US-based influencer Lex Nicoleta, who shares various TikTok videos on how to achieve the ‘coastal grandmother aesthetic’ the trend has has 2.6 million views on the platform. 

Coastal grandmother chic! The key components of a ‘coastal grandmother’ living room include linens, natural materials and fresh flowers, as seen above

The interior design trend ‘coastal’ grandmother has taken over TikTok. The romcom-inspired aesthetic features kitchens with a lived-in but organised style and neutral colour palettes 

The interior trend involves using lots of white, grey and and beige, furniture made from natural materials such as wicker, rattan and real wood 

Matilda Martin, Trends Specialist at home décor brand Lick told FEMAIL that the stylish aesthetic is all about creating a an elegant and relaxing space for entertaining family and friends. 

‘A trend many of us are continuing to see on TikTok, ‘coastal grandmother’ is all about creating a space that feels inviting for family and friends’, she said. 

‘Whether that’s through soft furnishings encouraging moments of relaxation, or natural materials creating a grounding and homey vibe, this trend may be the interior upgrade you hadn’t realised you needed. 

‘If you’re looking for a home refresh that’ll welcome an elegant style, a calming environment and familiar comforts then ‘coastal grandmother’ is perfect for your home.’ 

The stylish aesthetic is all about creating a an elegant and relaxing space for entertaining family and friends and involves having a sofa filled with sumptuous cushions and throws

A perfect coastal grandmother home features lots of cosy lighting and various plants dotted around the home as well as various natural accents and light materials 

While the coastal aesthetic may suggest blues and greens, Matilda advised using neutral tones like greys and beiges in order to create a welcoming and calming atmosphere. 

‘When it comes to ‘coastal grandmother’ and picking the right colour of paint we’d suggest going for neutral tones’, she said. 

‘Lick’s Beige 02, Beige 01 and Grey 02 all invite a calming atmosphere into your home, whilst allowing for pops of colour to be added through fresh flowers or soft furnishings such as cushions or throws.

‘These neutral colour choices also pair perfectly with natural materials such as wicker boxes for organisation, as well as linen curtains that give the effect of a coastal breeze when having your windows open during the warmer months.’ 

How YOU can achieve the ‘coastal grandma’ aesthetic at home

Interior experts at Secret Linen Store offered their tips on embracing the interior trend – from including some organised clutter in an otherwise minimalist setting to always having fresh flowers around.  


When you think coastal you might think blue, but the colour palette for the coastal grandma aesthetic is actually a lot more neutral with touches of warmth. 

Ecrus, old whites, creams and light beiges are the best base colours for any room, with pops of colour being added by fresh blooms or vintage-style knick-knacks.


The aesthetic is all about creating an inviting area for friends and family to be able to drop in and feel comfortable and at ease. 

There’s nothing better than sinking into a sofa filled with sumptuous cushions and throws, and these are a great, quick way to add some coastal grandmother vibes to your living room. 

You don’t want it to feel too prim, so embrace different cushion sizes, styles and colours to perfect that casual and warm look.


Kitchens are the heart of the home for any coastal grandma, but forget your minimalist tendencies, this kitchen style is all about the room feeling lived-in. 

Think utensil jars out of the side, hung pots and pans, cookbooks out and bowls of fresh produce on the counter space. 

Bonus points if you’re luckily enough to have a kitchen island, if so these should be used for relaxed meals with friends as you chat over a bottle of white wine.


A loose linen shirt is key to the sartorial look of the coastal grandmother aesthetic, but so is using the breathable material for your bedding. 

The material brings a relaxed and homey vibe to any bedroom, and is loved by coastal grandmothers in real life as it is breathable and cool for those hot summer nights by the sea.


Even if you don’t have a salty coastal breeze flowing through your windows, you can recreate the look of a coastal grandma home with relaxed curtains in neutral shades or subtle patterns. 

Allowing a bit of extra length to the curtain so it gathers on the floor adds to the relaxed vibe you want to aim for. 

The scene you want to achieve is having the windows slightly open, with the breeze romantically catching the curtains as you take in the view.


A perfect coastal grandmother activity is going out to collect fresh flowers for your home. If you’re not lucky enough to be gathering them from your own garden, shop-bought work just as well. 

Hydrangeas are the flower of the moment and have been a favourite of coastal grandmas for decades – blues, pinks, purples and whites and all perfect colour choices. You can style them alone or with complementary white roses and lush foliage.


A sense of cosiness and calm is brought to many a coastal grandma’s home with an abundance of lamps. On side tables, windowsills, above fireplaces – basically wherever you have the space, pop a lamp there. 

It means that as the natural light starts to dim, you can create the perfect backdrop to read or chat with friends with a glass of wine (pastimes loved by many coastal grandmas).

 If you’re running out of plug space, then you can use wireless spotlights that can be popped under the lampshade and charged with a USB.


Embrace natural materials throughout the house such as wicker, rattan and real wood. An easy way to do this is to use wicker or rattan baskets for storage and look out for second-hand solid wood pieces on reselling sites or local markets. 

Real wood side tables or bureaus make the perfect place to have extra lamps and knick-knacks.

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