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Balenciaga is apologizing for two concurrent controversies concerning child abuse imagery in its advertisements.
An ad for the Balenciaga's Adidas collaboration bag depicted the product on top of an office desk covered in documents. One page, mostly covered by the bag, contains text of the Supreme Court case United States v. Williams — a SCOTUS case concerning the distribution of child pornography.
The brand was forced to apologize Tuesday for the document's inclusion and stated they would be pursuing legal action against the individuals who placed the text in the image.
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"We apologize for displaying unsettling documents in our campaign. We take this matter very seriously and are taking legal action against the parties responsible for creating the set and including unapproved items for our Spring 23 campaign photoshoot," a brand statement published on Instagram read. "We strongly condemn abuse of children in any form. We stand for children safety and well-being."
In United States v. Williams, the Supreme Court ruled that it was not a violation of the First Amendment to prosecute individuals pandering the sale of child pornography without actually possessing such material.
Fashion house Balenciaga created the handbag in partnership with Adidas.
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