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Supermarkets are doing everything they can to keep the prices low for their customers. Supermarket giant Asda was found to be the cheapest major food store for a typical basket shop. Alertr compared the prices for items included in the government’s consumer price index ‘shopping basket’.
It found Asda to be the cheapest supermarket for the sixth month in a row, while Sainsbury’s followed closely behind.
The data also revealed that Ocado’s prices have risen month to month.
Alertr collected their results by carefully tracking how each online supermarket priced its 43 items in the government’s consumer price index ‘shopping basket’ on a weekly basis.
Some of the grocery items in the analysis include ketchup, coffee and jam.
Other goods included within the list are items like eggs, milk and bread as well as cupboard essentials like pasta, rice and cereal.
However, their data didn’t include the results from discount retailers Aldi and Lidl due to their customers not being able to shop their whole grocery range online.
The budget retailers also stock less branded items than the other supermarkets in the comparison.
Asda was overall the cheapest supermarket during the four week analysis, with Sainsbury’s coming in close behind in week three.
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There was just 42p between the Asda and Sainsbury’s baskets.
Tesco was found to be the second priciest supermarket, while Morrisons was found to be 39p less than last month.
Andy Barr, co-founder of Alertr, said: “Four out of the seven supermarkets are seeing their average basket costs go down each month, but the likes of Waitrose, Tesco and Ocado are consistently rising.
“As we enter a second lockdown, it will be interesting to see whether or not prices rise across all supermarkets over the next month, or if we see further discounts to help cash-strapped consumers likely to be affected further in the run-up to Christmas.
“It is still really interesting to see that Waitrose is staying firmly in the middle despite being known as the more expensive store.
“Tesco and Morrisons really need to think about dropping their prices if they want to beat even the likes of Sainsbury’s which is proving to be more affordable than ever before.”
Which? also analyses the major supermarket’s costs month on month and after tracking grocery items throughout the month of September, Asda was also found to be the cheapest ‘big four’ supermarket with a trolley full of groceries coming to £74.12, compared to £82.11 at Tesco.
Asda was also the cheapest major online supermarket in July and June too according to their research.
With England heading into a second lockdown today, customers should be aware of Asda’s guidance and rules that have been put in place to help protect customers and staff.
The supermarket giant has also brought in 1,000 new safety marshals across its stores to make sure shoppers are staying safe and following its guidance.
When travelling to an Asda store, customers need to wear a face covering.
If shoppers forget a face mask, there are disposable packs available near to the entrance of the shops and customers can pay for them at the checkout once they have completed their shop.
Asda are also introducing protective coatings to their basket and trolley handles which is designed to help stop the spread of bacteria and viruses.
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