An Amazon shopper hit out at a seller for “blatant sexism” after they described a pop-up tent as “easy for women” to erect.
Eve Gilmour, from Edinburgh, Scotland, was sent the “appalling” listing when she was planning a camping trip with friends.
One of her mates forwarded her the picture, which shows three female campers struggling to put up a tent.
The advert promises a tent you can “just throw in the air” and it “will stand up”, before adding: “Women can easily get it done”.
Eve was unimpressed by the listing and asked the seller “Can you see your blatant sexism in your ad?”, while another customer queried: “Can men easily get it done? Also, what year is it?”
But instead of getting an apology, the 38-year-old bus driver was told to “get a life”.
Following the “completely inappropriate” interaction, Eve has vowed to shop locally instead of using Amazon.
She said: "It's just appalling, quite frankly. It's blatant sexism.
"It's a 1950s 'women should stay in the home' attitude.
"The sellers need to realise what they are doing and how that is completely inappropriate for this day and age.
"This company has gone to the bottom of my list now. I'll make sure I'm not buying from them, I'll probably try and shop local to be honest. They need to realise that that's not on."
Eve also slammed the seller’s response to her complaint.
She said: "The reply is unbelievable. It's a complete disregard for the sexist advertising they're using.
"They're alienating their target market.
"The response online from all women [they] are completely angry and can't believe this is happening in this day and age. It's very dated.
"I submitted a review but that gets processed and reviewed before it gets posted. It was a blanket 'this isn't appropriate' thing.”
Eve added: "I tweeted Amazon, put it on their Facebook page, but I've not had a response. I tagged them in a tweet and said 'are you going to do anything about this blatant sexism?'
"I don't know if the seller is somebody who's clearly got no background information on the fight and struggle that women are still going through to be seen as equal.
"I think Amazon should definitely have a team that takes a look at the advertising of the products before they're listed.
"For a big company like Amazon, that's very poor that it's got past them."
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Amazon has since removed the image from the product advertisement and taken appropriate action against the seller.
A spokesperson added: "All sellers must follow our selling guidelines and those who don't will be subject to action including potential removal of their account.
"The content in question has been removed."
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