This Morning set to 'hire a black presenter'

This Morning set to ‘hire a black presenter for the first time in its 32 year history as ITV unveil diversity acceleration plan’

  • This Morning is reportedly set to get a black presenter, after ITV bosses unveiled a plan to diversify the channel with more black, Asian and ethnic minority stars 
  • Last month, The Mail on Sunday revealed that the programme’s editor Martin Frizell is seeking to change the line-up to include a black presenter 
  • It has now been claimed that bosses held a meeting on Thursday to reveal a ‘diversity acceleration plan’ with sights to recruit a black presenter for the first time in the magazine show’s 32 year history 

This Morning is reportedly set to hire a black presenter, after ITV bosses unveiled a plan to diversify the channel with more black, Asian and ethnic minority stars.  

Last month, The Mail on Sunday revealed that the programme’s editor Martin Frizell is seeking to change the line-up to include a black presenter. 

It has now been claimed that bosses held a meeting on Thursday to reveal a ‘diversity acceleration plan’ with sights to recruit a black presenter for the first time in the magazine show’s 32 year history. 

New plan: This Morning is reportedly set to hire a black presenter, after ITV bosses unveiled a plan to diversify the channel with more black, Asian and ethnic minority stars (current presenter Holly Willoughby, pictured last month)

Insiders told Daily Star that the strategy details how ITV can ‘better represent contemporary British life on screen and will do this by ‘increasing the diversity of presenters of ITV’s highest profile programmes’. 

While the plans are said to be extending to Loose Women, GMB, Coronation Street and Emmerdale in the future, it has been claimed that This Morning – now fronted by Holly Willoughby and Phillip Schofield – will come first. 

MailOnline has contacted ITV for comment.  

In reports last month, it was alleged that Frizell told staff in a Zoom meeting: ‘There is not a black presenter on any of the programmes today. We plan to change that, we [This Morning] are looking into it.’

Different times: Last month, The Mail on Sunday revealed that the programme’s editor Martin Frizell is seeking to change the line-up to include a black presenter

He admitted that finding a black candidate ‘won’t be easy’ and while there is no suggestion that either Holly or Phillip are leaving, there will inevitably be speculation that the move could bring an end to their 11-year partnership on This Morning. 

Holly has recently scaled back her work with ITV and taken on a new role with the BBC, which has been courting her. She announced in May that she was quitting ITV2’s Celebrity Juice after 12 years. 

She then revealed that she will star alongside Bradley Walsh on Take Off, a new BBC series that airs later this year.

This Morning, which has never had a main black presenter since it launched 32 years ago, is hosted on Fridays by Eamonn Holmes and Ruth Langsford. The couple also cover their co-stars’ holiday.

Stripped back: Holly has recently scaled back her work with ITV and taken on a new role with the BBC, which has been courting her. She announced in May that she was quitting ITV2’s Celebrity Juice after 12 years

An ITV source said: ‘It’s a tough one for Martin. He appeared to really mean what he said so it will be difficult to simply give the presenter the once-a-week Friday slot because he would leave himself open to claims of tokenism.’

Another show insider said: ‘Kudos to Frizell for being the first ITV boss to pledge to make this happen. What we are all wondering now is, ‘Will anyone go and, if so, who?’  ITV has faced accusations that its daytime roster is ‘too white’.

Last October, The Mail on Sunday revealed that the channel had failed to feature a single non- white main host on its entire daytime schedule, although some supporting presenters were from ethnic minorities.

Changes: Good Morning Britain is also said to be looking to diversify

Source: Read Full Article