Selena Gomez Launches Rare Impact Fund For 28th Birthday

Selena Gomez is celebrating her birthday in a big way!

The actress, singer and producer turns 28 years old TODAY (July 22).

In honor of her big day, through her Rare Beauty company, Selena is launching the Rare Impact Fund to “help address the gaps in mental health services for underserved communities.”

The new fund is looking to raise $100 million over the next ten years to increase access to mental health resources by “cultivating partnerships with leading foundations, nonprofits organizations, and companies to make a measurable global impact.”

One percent of each Rare Beauty sale has been going into the fund since it’s launch, and will continue.

“The mere fact there are ‘underserved’ communities is a problem,” Selena told Forbes about the fund. “There are people that don’t have proper access to the internet to begin to find help, let alone being able to afford resources or the price of any medications that might be needed. Everyone should have access to proper mental health resources as well as medical care in general.”

To find out more about the Rare Impact Fund and how you can contribute, head to RareBeauty.com/Rare-Impact!

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Our goal with the Rare Impact Fund is to raise an ambitious $100 million over the next 10 years to help increase access to mental health resources. How? Starting with our very first sale, 1% of annual Rare Beauty sales will go directly to the Rare Impact Fund. But that's not all. We're committed to raising funds with numerous philanthropic partners to reach our goal. The Rare Impact Fund will help support the local, national, and global organizations that have a direct impact on the well-being of this amazing community. Together, we are better, and because we know we can’t do this alone, we’ve established the Rare Beauty Mental Health Council comprised of leading mental health experts and professionals with lived experience to help steer our impact efforts. To learn more about our resources and support, and to meet the members of our Mental Health Council, head to our IG stories! #RareImpact

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on

View this post on Instagram

Our goal with the Rare Impact Fund is to raise an ambitious $100 million over the next 10 years to help increase access to mental health resources. How? Starting with our very first sale, 1% of annual Rare Beauty sales will go directly to the Rare Impact Fund. But that's not all. We're committed to raising funds with numerous philanthropic partners to reach our goal. The Rare Impact Fund will help support the local, national, and global organizations that have a direct impact on the well-being of this amazing community. Together, we are better, and because we know we can’t do this alone, we’ve established the Rare Beauty Mental Health Council comprised of leading mental health experts and professionals with lived experience to help steer our impact efforts. To learn more about our resources and support, and to meet the members of our Mental Health Council, head to our IG stories! #RareImpact

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on

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