The Ordinary is the world's most popular skincare brand according to this study – here's what to buy

LOCKDOWN trends may have been and gone, but one which is showing no sign of going anywhere is our new love for skincare.

But if you're not sure where to start, this Lookfantastic study has found the most popular skincare brands, and The Ordinary is top.

Lookfantastic's Skinfluencer Index has crunched the numbers, and has found the most popular brands globally.

And one of our favourites, The Ordinary came in top, with a huge annual search volume of 37,060,000.

Famed for their affordable products (that actually work), now wonder they're such a hit with beauty fans.

We're huge fans of their Niacinamide 10% + Zinc 1%, priced at a tiny £5.

But newbies to the brand can't go wrong with The Daily Set, £15 for Squalane Cleanser, Hyaluronic Acid, and Natural Moisturizing Factors + HA.

The Ordinary is fast becoming one of the most popular brands out there, thanks to it's uber-affordable price tag, and a focus on using only the best ingriedients.

The whole range is also cruelty-free, and doesn't use parabens, sulphates, mineral oils – so you know what you're putting on your face.

Shortly following it was TikTok's favourite cleanser brand, CeraVe, with 21, 093,000.

Their Hydrating Facial Cleanser has found fame with Gen-Z's and Tiktoker's alike and is priced at a handy £7.10

Following the two cult brands were skincare superheroes La Roche-Posay, Keihl's, Clinque, L'Occtaine and Estee Lauder – all cult favourites thank to their ever popular products.

New kid on the block, Glossier also makes an appearance on the list with 11, 074,000 searches.

A huge hit with shoppers, the New York brand is famed for it's no frills approach to beauty and skincare, with products like Futuredew Serum.

One of our favouirtes, it's priced at just £23 and delievrs a fresh glow, that is 100 per cent Glossier.

Want to know where your favourite brand was in the list? You can see the full Skinfluencer Index here.

The Top 10 most searched for skincare brands

  1. The Ordinary – 37,060,000
  2. CeraVe – 21,093,000
  3. La Roche-Posay – 14,540,000
  4. Keihl's – 14,093,000
  5. Clinque – 13,763,000
  6. L'Occitane – 12,598,000
  7. Estee Lauder – 12,452,000
  8. Glossier – 11,074,000
  9. Cetaphil – 10,584,000
  10. Lancôme – 9,100,000

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