Louis Vuitton, under the creative direction of Virgil Abloh, has unveiled its Fall/Winter 2020 campaign shot by Tim Walker.
The utopian ideal of “Heaven on Earth” inspires this season’s collection and campaign, drawing connections between the two worlds through the use of clouds and distorted camera trickery to create a surrealist aesthetic. Clouds further channel Abloh’s vision of reimaging boyhood, alluding to the freedom of youth.
As a result, the campaign captures models such as the British actor Michael Ward and Ghanaian model Ottawa Kwami wearing Louis Vuitton’s new-season pieces in a beautiful, yet dystopian world. Tailoring, signature accessories such as the box bag, and even some shoes are either covered or sport a cloud print, blending into the world behind the products.
Elsewhere, Louis Vuitton provides a bold contrast with hot pink suits, dramatic cut out tailored coats, and formal double-breasted suit jackets. Take a look at the Tim Walker-shot Louis Vuitton FW20 campaign above, and shop the seasonal collection at Louis Vuitton stores and on its website in the coming weeks.
In other news, Burberry has dropped a new range of face masks.
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