You’ll smell Lush Oxford Street before you get to it, but that’s always been the case for the flagship of the eco-conscious cosmetics brand.
What you won’t have experienced before, however, is the coffee shop and florist that have been added in a new refurbishment.
The grand opening is today, but we managed to get a sneak peek last night so you can see it in all its glory before you visit.
With concept stores across the world inspiring the renovations, the first of which is ‘Fresh & Flowers’ from Lush Paris.
As you walk in, you’ll be greeted by locally-sourced floral arrangements you can purchase alongside fresh face and body masks and cleansers rolled into neat logs.
Towards the back of the store is a makeup counter with a difference. Lush’s packaging-free foundations, concealers, refillable lipsticks, and more are showcased in stylish wooden cabinets as you’d expect in any high-end beauty store.
The afro haircare range (including products designed to be used as part of the LOC method) are given centre stage on the first floor, as is the wide shade range in base makeup.
Heading downstairs, you’ll get to the Perfume Library, inspired by the Florence store. Expect favourites from the brand including Lust, Cocktail, Karma, and Kerbside Violet.
The spa has mostly stayed the same, keeping a cottagecore feel to match with the treatments (most of which are designed to relax the mind and body – including one treatment where you can just… have a Lush bath in their claw-foot tub).
Upstairs is where the bathing (and coffee) fanatics will want to be. Bath bombs adorn the walls in futuristic perspex shelving units, and some slowly make their way past on moving sushi trains.
Lush merch – with exclusive Oxford Street pieces – like tees and patches are also here, right next to the Plant Works Cafe run by Send Coffee where you can get a plant-based cuppa.
Staff will be inviting customers to bring back any full-sized Lush plastic packaging to the shop to be recycled as part of Lush’s new packaging returns scheme, Bring It Back.
As an added bonus, for each plastic Lush item returned, customers will receive a 50p deposit to spend on their basket that day.
Tech innovations have come from the Shinjuku location, so you can even scan a naked (unpackaged) product and your Lush Labs app will tell you an ingredients list and how to use it.
After a very tough year for the high street, this is an in-person shopping experience that genuinely competes with the ease of buying online.
Personal tips for new or exclusive products that’ll blow your mind: The CBD bath bomb, Breath of God bath oil, Calm Down scalp mask, Matcha fresh face mask, and Aloe Bamboo fresh cleanser.
The list could really go on.
Lush Oxford Street reopened today (Saturday 1 May) at 10am, so head down if you’re nearby and in need of pampering.
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